Ricardo Medem de la Torriente
Chairman
Our thesis
Industrial companies measured hours. Modern companies must measure contribution. But measuring contribution without clear rules creates arbitrariness — and paying more without structure creates resentment.
OctoCook is the architecture that lets you do both with rigour: see the talent, align contribution with the business, and run sharing rules anyone can understand.
Our story · Neurored origin
OctoCook wasn't designed on a whiteboard. It was built inside Neurored.
The model OctoCook offers today was built inside Neurored, a knowledge-intensive company. It wasn't designed as a product — it was lived as a method, for years, before going to market.
- 01
A model born in production
Neurored lives off its people. Running at scale with talent as the primary asset required designing an explicit model: how to measure contribution, how to share, how to grow without losing rigour.
- 02
A system proven internally
For years the model was built, tuned and refined inside the company itself. What looked like theory survived operational reality: multidisciplinary teams, clients across four continents, daily business decisions.
- 03
A real way to manage talent
Not an intellectual proposal about how people should be managed. The concrete practice of a company that lives off its own — with explicit rules for contribution, recognition and sharing.
- 04
A spin-off of the core ingredient
OctoCook systematises that ingredient. What was internal advantage inside Neurored is now an architecture available to other knowledge-intensive companies.
You can't sell this from theory. You have to have done it.
Group
OctoCook is part of the Neurored technology group
What we believe
Six principles we can actually sign.
A value you can't argue against isn't a value: it's a slogan. These are ours, written as statements — not interchangeable aspirations.
01
Model first. Software second.
No operating system fixes a flawed management model. Before configuring anything, we design how it should work.
02
Paying better isn't paying more.
A well-designed incentive system can be fairer for talent and, at the same time, more profitable for the business.
03
Transparency is operational, not decorative.
If sharing and recognition rules can't be explained to a team, they're not good rules.
04
Talent isn't retained with speeches.
It's retained when people see, understand and share the value they help create.
05
AI is a tool, not an argument.
What you need to manage talent well is a model. AI just makes it operational at scale.
06
We don't work with everyone.
If a company doesn't want to review how it recognises contribution, we can't help. And we don't pretend to.
Where we come from
Three traditions, one architecture.
OctoCook was born from the union of three traditions: the data intelligence of CookData, the operational connectivity of Octopus WiFi, and the talent-intensive business management experience of Neurored. That combination — data, connectivity and business model — is what separates HR software from a talent management architecture.
How we work
Four verbs. In this order.
An About page isn't the place to detail the method. Here's the summary; the full method lives on the home page.
01
We don't sell licenses
We don't start with the tool. We start with the problem.
02
We design models
Explicit rules for contribution, recognition and sharing.
03
We configure software
We translate those rules into a continuous operating system.
04
We run pilots
We test before scaling. We adjust before extending.
Where we are
We work with talent-intensive companies on four continents.
Sectors like consulting, technology, private banking, insurance, professional services and investment firms — where recognising and aligning talent is decisive for margin.
United States
Mexico
Colombia
Paraguay
Uruguay
Chile
Argentina
United Kingdom
Spain
Italy
United Arab Emirates
India
Team
The people behind the model.
A small, senior team with hands-on experience inside Neurored. Each profile links to LinkedIn.
If your company lives on its people, it's worth having a conversation.
A 45-minute strategy session to find out whether the OctoCook model makes sense in your organisation. No product demo. No sales pressure.
Book a strategy sessionResponse within 24 hours·No commitment
Real connections, beyond a CV.